Our mission

ToyDip was founded in 2020 based on one belief: toys should cost less.

We are now one of the fastest-growing online toy retailers in the UK and remain focused on our mission to become the no. 1 destination for discounted toys, games, and collectibles.

Our parent company—aka the mothership—has 50+ years’ experience and uses its buying power to strike deals directly with the world’s best toy manufacturers. This is our secret sauce and why we can offer such incredible deals or, as we like to call them, ‘dips’.

Discover the thrill of a dip at ToyDip.com today. 




Our dippers

We like to put a face to a name, so we're pleased to introduce some of the team:

Wendy, eCommerce Manager

Wendy makes sure everything runs smoothly so that you are delighted with every one of your 'dips'.

When she's not keeping ToyDip purring like a finely-tuned engine, you can find her directing exciting theatre shows, slow-cooking lamb shanks or basking in the countryside on ambitious walks.

We are lucky to have her. (She didn't write that, I promise).

Tim, Digital Marketing Executive

Tim is in charge of spreading the digital word about ToyDip and making people fall in love with our brand as much as we do.

It's no surprise this digital guru is a fan of gaming, particularly on his much-loved Nintendo Switch. He's a dab hand at cocktail making (and drinking), boasts a keen ear for reggaeton, and can be lured away from his screen with the promise of an adventurous trip or cycle.

Alex, Fulfilment Lead

Alex is on hand to make sure your order is prepared with exceptional care and arrives with you as soon as humanly possible.

When Alex is not keeping things moving in our Leeds warehouse, you could catch him indulging in a vibrant five-a-side game or getting tunes blaring.


Any questions? You can always contact us and our friendly customer service team will be happy to help.

Happy dipping 😋